Timberlands' Earthkeepers; The Official Boot of the Revolution??

_NorthSide_ Stylish, functional, and environmentally responsible? You bet. "One or more major components (i.e. fabric, lining or upper) contain at least 50% recycled polyethylene therephthalate (PET), the plastic used to make soda bottles." So now you can remain stylish as you put in work. Timberland has not only released these environmentally friendly boots but they are also taking actions beyond that.

"What is an EarthKeeper?

OK, we made up the word, but it’s not too hard to figure out. “Earth”—where we all live, plus “keeper”—a protector or guardian. Put them together and ta-da—a new way to call someone who cares about the environment. Earthkeepers are people doing small things, like recycling, biking instead of driving and using energy-efficient light bulbs. And people doing bigger things, like replanting eroded areas and retrofitting their engines to run on bio fuel. You’re probably an Earthkeeper already.

Our Mission

We at Timberland started Earthkeepers because we love the outdoors. Making outdoor boots, shoes and gear is what we do for a living. No more outdoors means no more living. For us—or anyone else. Of course, we realize that by making our products, we’re part of the problem. We believe it’s time for companies, like ours, to take a look at how the way they do business affects the environment and do something about it. Earthkeepers is one way we’re trying to do exactly that. Our goal—inspire and engage one million Earthkeepers. We know we don’t have all the answers. So we hope you share yours. Or, just look around to learn a few things you didn’t already know. Or, help spread the word. The more Earthkeepers the better. You can start by planting a virtual tree.


We’re doing other things, too, like cutting back our emissions, using renewable energy and putting more organic and recycled materials in our gear. Look here for more info on what we’re doing to improve the way we operate. Check back here often to find out more about Earthkeepers and find out about events in your area."

They've also started a very informative and forward thinking website full of useful information about conserving our environment. But they're not just talking they are putting into action practical changes that can help reduce their carbon footprint as well as ours individually. So give them a look and some love and get your earthkeepers, because not only will you look good you ll feel good about doing a bit of your part.

http://earthkeeper.com/blog/